ARBYS ROAST BEEF

Arby’s continued expanding both locations and menu items during the next decade, opening restaurant number 1, 000 and introducing chicken to the menu in 1981.In 1991, Arby’s was the first to introduce a complete Lite Menu featuring three sandwiches and four salads under 300 calories and 94% fat free. In 1994, Arby’s banned smoking in all company-owned restaurants, another first in the quick service segment.

A change in the company’s ownership set the course for menu expansion and a strengthened brand.  Triarc Companies, Inc. purchased Arby’s in 1993 and innovation quickly followed.  Arby’s introduced Arby’s Market Fresh in 2001, a line of deli-style sandwiches and salads made with high quality and unique ingredients.  In 2003, wraps extended the popular additions.Following a thorough study of the brand and customer base, Arby’s introduced the “I’m Thinking Arby’s” campaign in 2005. The ad series featured Arby’s point of difference - high quality, unique products not typically found in fast food. When you’re craving Arby’s you can’t think of anything else.