BEVERAGE SPECTRUM

Since its launch in 2004, Beverage Spectrum has become a key resource for beverage retailers across the U.S. Today’s beverage industry is driven by ideas, and Beverage Spectrum is an important tool for more than 20, 000 retailers and distributors to understand those ideas as they choose what products to put on their shelves. Beverage Spectrum is written by the same experts who publish BevNET.com and BevNET Innovation magazine (The Beverage Professional’s Guide to Product Development and Marketing).

Through its presence in print and online, Beverage Spectrum uses news and feature articles to inform readers about current and developing trends and news in the beverage industry. Our goal is to be unmatched as the repository for knowledge, commerce and communication within the beverage retailing community.

Barry Nathanson has worked as publisher and group publisher in a myriad of markets including cosmetics and fragrance, consumer electronics, food and beverage marketing, non-foods merchandising and convenience store retailing. A graduate of Boston University, Barry has spent the last 13 years in the beverage retailing arena, and his experience has allowed him to serve as a resource to marketers, retailers and distributors, who recognize that his expertise and relationships, as well as his enthusiasm, lend him a unique perspective on their marketplace.