BURGER KING - NO 1481
- 5522 SOUTH CEDAR STREET
48911 LANSING, MI
GEO: 42.677462, -84.547904
Phone: (517) 393-5378
Fax: (802) 899-3476
burgerking.com
Short profile:
In the early 1970s, the company started expanding abroad, to a market that was familiar with fast food and franchising. Although taking over the international market was a challenge the company was represented abroad in 30 foreign countries.The BK Broilers time came in the 1990, with the introduction on the market of the new boiled chicken sandwich for customers who liked fast food but also cared about health issues. The healthier food campaign launched as an instant success. This was the beginning of a new era in the Burger King history - the promotions aimed at children. In 1992, Burger King pulled a partnership with Disney in order to promote motion picture tie-ins.
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