BURGER KING - NUMBER 251

In the early 1970s, the company started expanding abroad, to a market that was familiar with fast food and franchising. Although taking over the international market was a challenge the company was represented abroad in 30 foreign countries.After boosting the franchise abroad, Burger King started introducing a whole new perspective over the food menu. To increase the dinner trade they introduced fish, chicken, ham and steak. They focused also on the breakfast menu with the croissants and the French toast. The 1985, Burger King added a lighter feel to the existing food with the all new salad bars. In the same time, they remodeled the restaurants to include more natural materials such as wood or plants. The cooking and cash register operations got computerized. After a year, Burger King pulled a $30million dollar ad campaign for the new Chicken Tenders. The meatier Whopper and the $30 million ad campaign failed to bring in new costumers.