BURGER KING
- 415 E AMARILLO BLVD
79107 AMARILLO, TX
Phone: (806) 374-1011
Fax: (713) 225-1419
burgerking.com
Short profile:
The BK Broilers time came in the 1990, with the introduction on the market of the new boiled chicken sandwich for customers who liked fast food but also cared about health issues. The healthier food campaign launched as an instant success. This was the beginning of a new era in the Burger King history - the promotions aimed at children. In 1992, Burger King pulled a partnership with Disney in order to promote motion picture tie-ins.The 1985, Burger King added a lighter feel to the existing food with the all new salad bars. In the same time, they remodeled the restaurants to include more natural materials such as wood or plants. The cooking and cash register operations got computerized. After a year, Burger King pulled a $30million dollar ad campaign for the new Chicken Tenders. The meatier Whopper and the $30 million ad campaign failed to bring in new costumers.
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