BURGER KING OF WASHINGTON

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BURGER KING OF WASHINGTON

  • 1429 CAROLINA AVENUE
    27889 WASHINGTON, NC

    GEO: 35.560234, -77.060853
    Phone: (252) 946-0077
    Fax: (603) 883-0588

    bugerking.com

Short profile:

The BK Broilers time came in the 1990, with the introduction on the market of the new boiled chicken sandwich for customers who liked fast food but also cared about health issues. The healthier food campaign launched as an instant success. This was the beginning of a new era in the Burger King history - the promotions aimed at children. In 1992, Burger King pulled a partnership with Disney in order to promote motion picture tie-ins.The 1985, Burger King added a lighter feel to the existing food with the all new salad bars. In the same time, they remodeled the restaurants to include more natural materials such as wood or plants. The cooking and cash register operations got computerized. After a year, Burger King pulled a $30million dollar ad campaign for the new Chicken Tenders. The meatier Whopper and the $30 million ad campaign failed to bring in new costumers.

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