BURGER KING OF WILLIAMSTON

After harsh times due to the allegations that Burger King's promotional toys are potentially dangerous for children and financial difficulties, it was time for John Dasburg to step in and take control over the company. He took the step of making Burger King more vegetarian-friendly with the introduction of the first fast-food veggie burger, the BK Veggie. He then re-launched the BK Broiler under a new name - the Chicken Whopper.After years of inconsistent ads, Adamson finally broke through the fast feeders with the all new "Get your burger's worth" campaign. In 1997, the firm launches a $70 million French fry advertising campaign. Now focusing on beating out the main competitor (McDonalds), Burger King introduced the Big King. Rolling down the lane of success, the franchise started refurbishing on different levels, starting with the company logo, the packaging and the drive-thru lanes. The whole rethinking was held not only in the U.S., but also in Europe and Latin America.