The Cinemark circuit is the third largest in the United States with 309 theatres and 3, 769 screens. They are the most geographically diverse circuit in Latin America with 128 theatres and 1, 047 screens in 12 countries. Worldwide Cinemark has 451 theatres. Cinemark operates theaters under several brands, including its' flagship Cinemark, Tinseltown USA, Century and CineArtstheaters which feature independent films.
The Cinemark brand's mascot, seen in policy trailers since 1988, is a cat named "Front Row Joe." The other characters found in policy trailers include "Popcorn Penny", "Elton", and "Clyde." Headquartered in Plano, TX, Cinemark Holdings, Inc. is a leader in the motion picture exhibition industry with 425 theatres and 4, 907 screens in the U.S. and Latin America as of June 30, 2010.
Cinemark Theatres is a chain of movie theatres owned by Cinemark Holdings, Inc. in North America and Latin America. It has its headquarters in Plano, Texas.
In 2009, Cinemark introduced their own large screen concept known as XD and has plans to install it in every first run movie theatre. In the 1990s Cinemark Theatres was one of the first chains to incorporate stadium-style seating into their theatres. The stairstep style was designed to provide better viewing, more seat and leg room for all patrons and enhance the movie going experience. In 1997, several disabled individuals filed a lawsuit against Cinemark, alleging that their stadium style seats forced patrons who used wheelchairs to sit in the front row of the theatre, effectively rendering them unable to see the screen without assuming a horizontal position. The case was heard in El Paso district court as Lara v. Cinemark USA, where a judge ruled that the architecture of Cinemark's theatres violated the Americans with Disabilities Act.
The ruling was later overturned by the Fifth Circuit Court of Appeals, which ruled that Cinemark only had to provide an "unobstructed view." Since, by sitting in the front row, handicapped patrons' view was only awkward and not technically obscured, Cinemark was not violating the law. Cinemark Holdings, Inc. (Cinemark) is a motion picture exhibitor, with theatres in the United States, Canada, Brazil, Mexico, Chile, Colombia, Argentina, Ecuador, Peru, Honduras, El Salvador, Nicaragua, Costa Rica, Panama and Guatemala. The Company also managed theatres in the United States, Brazil and Colombia during the year ended December 31, 2009. As of December 31, 2009, Cinemark managed its business under two segments: U.S.
markets and international markets. Cinemark was started in 1984 by Lee Roy Mitchell as a chain of theatres in Texas, Utah, and California. Through new theatre construction and acquisitions it became the third largest theatre chain in the United States and the second largest theatre chain in the world. In 2006 Cinemark purchased Century theatres that added over 80 theatres and many more screens.
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