CLAIRES BOUTIQUE

Find stylish accessories and jewelry for young women and girls. Read what our style bloggers have to say about the hottest fashion trends.

The second brand is Icing. These stores are targeted towards young women aged 19-28. The merchandise has a higher price point, and is more mature. Most items are accessories and jewelry, but merchandise also includes items like candles, mineral-based cosmetics, and others. Icing typically does not offer seasonal or licensedmerchandise, giving the stores considerably less inventory, creating a less "over-stuffed" feel to customers. Other variations of these stores exist, such as an Icing store on Halsted St. in Chicago with marble fixtures and a more "boutique" styling.