CLEAR CHANNEL RADIO HARTFORD

Clear Channel Radio Hartford is dedicated to giving our clients the most effective commercials on the radio. We understand, advertising is about delivering results and the most important step is having the right message. Having the right message engages the target and drives them to your business. An effective advertising campaign begins with an effective commercial. The better the commercial the more people will listen. At Clear Channel Hartford we have multiple resources in place to offer client in order to ensure have the best possible commercials and most effective advertising campaigns.

Clear Channel Radio has invested millions of dollars to put a team of senior copy writers in place to create, write and produce the commercials that will brand and build your business now and in the future.

By way of definition we are a radio advertising workshop a place where radio advertising theories, techniques and methods are tested, analyzed and demonstrated. Our goal is to provide creative advertising support, training and resources to all Clear Channel radio stations and their clients. In addition to the world class creative talent we’ve put together as the Creative Services Group team, we’re fortunate to have on-going working relationships with advertising and marketing gurus Jack Trout, Dick Orkin and Roy Williams.

Clear Channel Radio has made a major change in 2005. Clear Channel recognizes that the future of the radio industry depends upon its ability to remain a viable competitor in the media mix. Because of this, Clear Channel Radio has taken the lead in creating a better environment for both listeners and advertisers.

Clutter is a major issue in all forms of the broadcast media. Too many commercials and irrelevant promotional content have hurt the quality of listening. Clear Channel has made the nationwide decision to limit the amount of clutter on their radio stations. The decision to limit the amount of commercial time and length of breaks, while reducing promotional interruptions, will benefit listeners, advertisers and the industry as a whole.

This means more programming time and increased content that relates to the target listener. Clear Channel Radio knows that as a result of this initiative, radio listeners will enjoy a more rewarding listening experience while advertisers will benefit from a cleaner environment and increased value from their radio investment.