DAIRY QUEEN

Dairy Queen loves kids. Whether its little league teams celebrating at our restaurants after games, children enjoying dinner with their parents, or teenagers visiting for cool treats at the end of a date, Dairy Queen and kids go hand in hand. And, if these cherished youngsters ever became sick or injured, we want to help assure they have the best medical care available.

For more than 60 years, the Dairy Queen system's recipe for success has been simple. It's been a combination of hard-working people who own and operate restaurants and great-tasting food and tempting treats served in our establishments.The founders of the Dairy Queen system were men and women who introduced a new kind of dessert treat and, in the process, developed the foundation of the franchising industry. The history of the Dairy Queen system is a story of a unique product that created an industry.Our phenomenal story began with a 10 cent sale of a then unnamed product on August 4, 1938, in Kankakee, Illinois. A father and son in the mix plant business in Green River, Illinois, had been experimenting with a soft frozen dairy product for some time. They contacted Sherb Noble, a good friend and customer, who agreed to run the "all you can eat" trial sale at his walk-in ice cream store. Within two hours, he dished out more than 1, 600 servings of the new dessert.