DOLLAR GENERAL

Dollar General offers both name brand and generic merchandise products in the same store, in the most cases on the same shelf. Even if it has the word "dollar" in the name, Dollar General is not a typical dollar store because it has some goods which are priced at more than a dollar. After all goods are usually sold at set price points of penny items up to the range of 50 to 60 dollars, not counting phone cards and loadable store gift cards.Dollar General typically serves communities that are too small for bigger general store chains. It competes in the dollar store format with national chains and other regional chains in the southeast, and numerous independent stores. Since 2000 Dollar General has experimented with stores that carry a greater selection of grocery items. These stores operate under the name of "Dollar General Market". Recently, Dollar General began selling meat, and baked goods in new stores called "Dollar General Market", even though the idea is similar to the Dollar General Market.